Let’s talk tech

“Let’s talk tech” is the first iteration of a webinar with visionary tech employees from SEB. The project included:

• Preparation and scripts

• Moderator and speakers dry-runs and rehearsals

• 2 Meta and LinkedIn Sign-Up Campaigns

• 1 hr live event streamed from Stockholm

• 1 Post-event campaign

• Retro

Besides the management of the project (and the art direction), I created all the campaign assets, graphics, and videos for the streaming platform. This project was classified as a “red” project - it had never been done before externally. The campaign went very well and the event even better. We met all baseline KPIs with a bang and the client was delighted. NPS: 10/10.

Watch the event here.

Client: SEB // Agency: Oddwork // Creative direction: Annika Derner //  Project management, art direction and video editing: Alex // Film & photo: Superstudio