Blåkläder
& Hellfest
In 2018, I managed a pan-European collaboration between Hellfest and Blåkläder. We expected significant results from the activation and recognition of our brand in our ambition to reach a top of mind position in Europe, and especially in France. The campaign included the following activities: Sponsorship, content marketing, social media activation, a physical shop onsite and the Hellfest Limited Edition collection.
Employer: Blåkläder workwear
Project manager: Yours truly
Production: Blåkläder marketing
Video : Monic la mouche
