Netclean develop the world’s leading solutions to fight child sexual abuse material on the internet. By identifying and blocking illicit material, children are saved from ongoing abuse and future perpetrators can be identified. Netclean was about to operate on an international level and needed a distinct brand platform. We analysed and established Netclean’s core values through a series of workshops and a review of their brand. We then created the brand book and digital presentation that represents their brand and position as a company.