ReCyko global launch

GP ReCyko is GP’s solution for a world with less waste. Their line of high-end batteries and chargers is the perfect solution to a global problem. The old re-charging batteries had a bad reputation with a lot of issues and it was time to change that. We won the pitch by presenting a radically new communication concept: Join the recharging revolution. We came up with an engaging slogan, working with a promise that works both for consumers and professionals. The campaign included everything from web shops content, retail brochures, ads for social media, presentation video, PR and digital ads, key visuals and product in use pix. Below is a few samples of the campaign.